The chapter, The Execution Difference, opens with more of the story of “Joe”, the loser CEO. He is characterized as a “typical” leader that does not know how to execute. I would characterize him more as a typical “Business Specialist” – a person with credentials in sales, marketing, administration but no background in the business at hand. If you follow the story, he also was stuck with or selected poor lieutenants to implement his grand visions for the company, as they had no background in the actual business of the company.
